With the development of the Internet, it can be said that online marketing is essential. In close combination with the Internet, get through the online and offline interactive promotion mode, make full use of the characteristics of the Internet, expand the breadth of the sales network while sinking the depth of the sales network, and truly realize the benign interaction between merchants and terminals. Through the characteristics of the Internet to expand the brand in the terminal market influence and reputation channel promotion more diversified. At the same time to do a good job in the Internet, but also need to do a good job in the service to increase the adhesion of the key products, but also an effective way to expand the channels of important weapons. In addition, enterprises should maintain good innovation ability, including product innovation, service innovation, publicity and promotion innovation.